A generic plan tells you what to do. It doesn't know your schedule changed, that you had a bad week at work, or that your knee started hurting on Tuesday. That's the gap a coach fills.

Online plans can absolutely get you started — I used one myself in the early days. But at some point, the generic plan stops fitting your real life. That's when personalised coaching makes the difference. You stop wasting sessions. You start making actual progress.

A training plan is static. It was written for a fictional average athlete who has exactly 10 hours a week, no kids, no work travel, and never gets tired.

Personalised coaching is a living conversation. I watch your data, read your feedback, and adjust your plan week by week — based on how you're actually responding, not how the spreadsheet predicted you would.

My coaching plans start at €59.99 per month for the First Finish tier — designed for beginners targeting their first triathlon or marathon. The Race Ready plan is €79.99/month, and the Peak Mode plan for A-race focused athletes is €99.99/month.

All plans include TrainingPeaks access, a personalised training plan, and an intake call. Higher tiers add weekly contact, race strategy, and nutrition planning. You can see exactly what's included on the services page.

This is the question I get most often. And my answer is always the same: finishing is the hardest thing most athletes will ever do. It deserves proper preparation.

I use a coach myself. Not because I'm chasing podiums — because I want to train efficiently, avoid injury, and actually enjoy the process. Those things matter whether your goal is 15 hours at Ironman or 3 hours at a marathon.

If you've signed up for a race — or you're seriously thinking about it — you're ready.

I started from zero in April 2022. No triathlon background. I know exactly what it feels like to look at a training plan and have no idea where to begin. You don't need to be fit to start. You just need to start.

Coaching isn't only for experienced athletes. It's especially useful at the beginning — when the decisions you make in the first 8 weeks set the tone for everything that follows.

Credentials matter. So does communication style, coaching philosophy, and whether the coach understands athletes at your level.

I'm specifically focused on beginners, restarters, and busy adults — not elite athletes chasing qualification slots. If that's you, we're probably a good fit. If you want to know for certain, the free 30-minute consultation exists for exactly that reason. No pressure. Just an honest conversation.

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You train with a structured, personalised plan delivered through TrainingPeaks — the same platform used by professional athletes worldwide. Every session is logged. I can see your data, your effort, and your feedback.

Depending on your tier, we connect weekly or bi-weekly to discuss what's working, what isn't, and what's coming next. You're never just following a plan alone — there's always someone watching, adjusting, and in your corner.

Then we part ways — no drama, no complicated cancellation process.

Coaching is a relationship. It only works when both sides are getting something from it. I'd rather you find the right coach than stay with the wrong one. That said, the free consultation is designed to make sure we're aligned before anything starts.

The minimum: a GPS watch. That's it. We can build a serious training programme around that alone.

A heart rate monitor is a strong addition — it's how we track aerobic development and make sure easy days are actually easy. A power meter on the bike is the next step up, and genuinely useful once you're targeting specific race times.

You don't need to buy anything expensive before your first call. We'll talk through what you have and what, if anything, makes sense to add.

Progress shows up in the data — pace trends, heart rate zones, training load, performance test results. But those aren't the only numbers that matter.

Confidence is progress. Consistency is progress. Finishing a session you would have skipped six months ago — that's progress.

I track all of it. And I'll tell you honestly when something isn't working, not just when things are going well.

Both — but in the right order.

Most athletes who come to me for their first race finish it. That's the goal. After that, the question changes: how do we do it better? Faster, more controlled, with better nutrition, better pacing, less suffering in the final kilometres.

The athletes who see the biggest improvements are the ones who stop guessing and start training with structure. That's what coaching gives you.

Yes — and I'd encourage it. Group training has real value: accountability, motivation, and the kind of energy you can't replicate alone.

I'll build your plan around your group sessions, not against them. The goal is a training week that fits your actual life — not one that forces you to choose between structure and community.